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As a MVMA member, you now have exclusive access to discounts on Instinct products trusted by over 300k+ veterinary professionals — from point-of-care drug references to AI-powered scribing and modern practice management.

Everything Your Practice Needs
at Your Member Price
From the exam room to the front desk, Instinct Science has a product built for every moment of your day. Your MVMA membership unlocks exclusive pricing on all four.

PRACTICE MANAGEMENT SOFTWARE
A modern, cloud-based practice management system built by veterinarians for veterinarians. From scheduling and billing to clinical workflows and reporting — everything your practice needs in one connected platform.

CLINICAL DECISION SUPPORT
Evidence-based clinical guidelines built for the exam room. Make faster, more confident decisions with condition-specific protocols, diagnostic flowcharts, and treatment recommendations written by specialists.

AI POWERED SCRIBING
Let AI handle your notes while you focus on the patient. ScribbleVet listens to your appointments and generates accurate, structured SOAP notes — so you can stop charting late and start going home on time.

POINT-OF-CARE DRUG REFERENCE
The most trusted drug reference in veterinary medicine — now integrated directly into your workflow. Access 4,000+ drug monographs, dosing calculators, and patient safety alerts at the point of care.







About Instinct
Built by Vets. Trusted by Thousands.
Instinct was founded by Dr. Caleb Frankel, an experienced emergency room veterinarian who understood firsthand what was missing from veterinary technology. The result is a suite of tools designed around real clinical workflows — not the other way around.
From point-of-care drug references to AI scribing and full practice management, Instinct is creating a connected family of tools that helps veterinary professionals make safer, smarter decisions every day.
4,000+
Drug monographs in Plumb's Veterinary Drugs
300K+
Veterinary professionals using Instinct Science tools
24/7
Live support staffed by real vet professionals
2017
Founded by an ER vet to solve real clinical problems
Secure Your MVMA Member Discount for Instinct EMR
Complete the form to claim your exclusive MVMA member discount on Instinct EMR. Built by vets and trusted by 300k+ veterinary professionals, it's the cloud-based practice management platform that keeps your practice running, backed by 24/7 live support.
Pricing discounts are available for new subscriptions and new Instinct EMR agreements only. Discounts are applied to the first year of the subscription or agreement term and will not carry forward at renewal. Standard renewal pricing will apply at the end of the initial term.